Todd Schulte

Strategy

Accelerated Growth

Analytics

Mentor

Todd Schulte

Strategy

Accelerated Growth

Analytics

Mentor

Predictive Analytics

Predictive Analytics World founder Eric Siegel goes through the power and perils of prediction:

  • What type of mortgage risk Chase Bank predicted before the recession.
  • Predicting which people will drop out of school, cancel a subscription, or get divorced before they even know it themselves.
  • Why early retirement predicts a shorter life expectancy and vegetarians miss fewer flights.
  • Five reasons why organizations predict death — including one health insurance company.
  • How U.S. Bank and Obama for America calculated the way to most strongly persuade each individual.
  • Why the NSA wants all your data: machine learning supercomputers to fight terrorism.
  • How IBM’s Watson computer used predictive modeling to answer questions and beat the human champs on TV’s Jeopardy!
  • How companies ascertain untold, private truths — how Target figures out you’re pregnant and Hewlett-Packard deduces you’re about to quit your job.
  • How judges and parole boards rely on crime-predicting computers to decide how long convicts remain in prison.
  • 182 examples from Airbnb, the BBC, Citibank, ConEd, Facebook, Ford, Google, the IRS, LinkedIn, Match.com, MTV, Netflix, PayPal, Pfizer, Spotify, Uber, UPS, Wikipedia, and more.

 

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